You’ll be quite amazed to know how social media has become competitive over the years.
It’s not just about your presence in social media anymore. You’ll have to understand social media and how SEO works in social media to get more audiences. If you want to know why hire a social media agency? You can see this post I hope it will help you make your decision fast.
The SEO and marketing world has become a battleground in every field. To sustain and achieve the goals, you need to undergo various facts to be at the top. Your competitors aren’t lazying around either. They are using every trick in the book for immediate effect.
What Is Social Media Marketing?
Social media marketing is the use of various social media platforms to target audiences in your business. Social media has the biggest impact on our life now. So, you should use it to make your business more profitable. Besides, it becomes easier for your customers to find their desired service or goods on social media.
Who are the main users of social media?
It is important for businesses to understand how social media can help them reach their potential customers. Who are the main users of social media? Who are these people who spend hours on Facebook, Twitter, and Instagram?
This section will explore different social networks and give you an idea of what your target audience is doing when they visit these sites. We’ll also discuss what type of posts resonate best with this group, as well as the various ways brands use social media to market themselves and increase brand awareness.
There are many types of social media networks, but the three most popular sites include Facebook, Twitter and Instagram. Who can forget about SnapChat? These websites offer businesses a way to communicate with their audience and gain more exposure for their products or services.
Who uses these platforms? And how does this group differ from other users on social media?
Facebook is the most popular social media platform and has over a billion active users. Who are these people? For one, they’re not all teenagers! In fact, 50% of Facebook’s US population is above 35 years old (Koeppel).
They also don’t mind seeing ads on this site; in fact, Facebook users don’t even mind using ad blockers (Wu).
On Twitter, the user demographics are slightly different. Who uses this site? “Twitter’s core audience is people with high incomes and college degrees” (Hibbard).
This site is also used for news and entertainment by a heavy audience of all ages. Twitter users are more likely to follow brands than Facebook users (Hibbard). On Instagram, the most popular accounts belong to celebrities and athletes (Tugend).
These people have already built up their own loyal audiences. Another top group of users on Instagram are teenagers and young adults in their 20s (Tugend).
This age bracket also represents a large portion of Facebook’s user base. Pinterest is widely used by women from all ages, with over 90 percent being female according to Pew Research (Hibbard).
One can see that there is a wide range of social media users. Who are the main ones? As seen above, Twitter and Facebook have their own core demographics who use it often (Tugend).
Twitter has more news-related content than any other platform with 59% of its posts falling into this category.
Facebook has a larger audience of individuals who use it for personal reasons (Hibbard). I think you can now understand the power of social media channels. These sites have a ton of users data which we can use to build a social media marketing strategy for our brand awareness. Social media advertising is now one of the best method to reach our potential customers.
It’s easy to create social media campaigns with a custom audience and we can also target our loyal customers. Social media marketing works like a charm and the conversion rate is amazing than other digital marketing platforms.
Why Hire A Social Media Agency?
Social media agencies provide you the expert help and advice you need to grow your business. You need to have good content, posting schedule, and campaign strategies to have a convincing image on social media. Social media agencies help you analyze social media behavior, create a plan for you, schedule your steps, etc.
We have listed some of the most common reasons you should hire a social media agency –
● Quick Response – A social media agency will help you to respond quickly to your customer. A quick response to your customer is a must in any form of business.
● Optimal Plan – They will make a plan for you according to your competition and the services you provide. That’ll help you to get good coverage among your target audience.
● Time-Saving – A social media agency will save you valuable time in managing a good network on social media. Their social media strategies will improve your performance as you can focus more on your services.
● Performing Content – A talented and dedicated social media team will make your money’s worth. They will get you the top-performing contents, which will help you to always be on the top.
Social Media Agencies
There are many social media agencies you can look into for your services. They all provide different kinds of services and strategies. They are AdVenture Media, Ignite Social Media, Biz topper, Imagine Media, Social Media, etc. To decide which one is the best choice for you, we’ll explain the factors that should be considered before choosing a social media agency.
Social Media Presence and Management
Why maintaining a social media presence and managing it well is such a necessity?
When you launch a product or service, you are bound to find many competitors in the market. It’s because your competitors are constantly approaching your potential clients. So, if you don’t have a presence on social media you’ll lag.
Social media management is very necessary. In this competitive market, you’ll have to quickly respond to your customer’s queries and problems. You can’t just make them wait for hours because they’ll just seek out other services.
Also, running campaigns and consistently reminding your target audience about your existence is necessary to grab their attention. Creative and original content, planned advertising helps to create a good impression on the customers.
Social Media Platforms and Marketing Services
Social media is now one of the main mediums to reach out to customers. According to some research, an average man spends almost 145 minutes on social media. You just can’t ignore the massive opportunity it serves to you as a service provider.
Social media platforms like Facebook, Instagram, Twitter, Pinterest, Linkedin, Snapchat, etc. can be targeted for your business audience. Social media agencies will help you to reach the users more frequently thanks to their strategies.
From the names mentioned in the previous section, our research team concluded that Biz topper provides better social media and marketing services at a cheaper price.
There are some strategies that Biz topper follows generally. We found it out through pure research and analysis.
• Target – Target the main focus of your campaign and your potential customers. Many social media will pop up in your mind when you’ll think of them. Biz topper precisely targets the platform where you can find and engage most of your potential customers. This will narrow down your target and your precious time and resources will be saved ensuring the perfect and accurate usage of your campaigns.
• Detailed Strategy – Biz topper gets a thorough idea about your products and the competition. They will research your audience and keywords that are mostly used for products you offer. They will also provide you with an editorial calendar. This will help you to know the campaigns will run all over the year.
• Creative Content – Creating innovative and creative content is a must for a good marketing strategy. Biz topper ensures you with their wonderful creative team to provide you with innovative content. Contents are the main key to a successful campaign. The unique content will inspire your potential customers to draw into your products.
• Research – Many social media agencies skip the part where you have to research and analyze the market to build up a good strategy. Biz topper pays a lot of time and resources in researching your target market to produce the best results.
• Feedback – End-to-end service gives you the best feedback from the agency. It helps you to keep in touch with your agency and make necessary changes. Many marketing agencies do not provide services like this.
• Updated – Keeping updated about the changes in the market and the audiences is a must in the field of social marketing. Biz topper has always been sensitive to changes in social media. This makes their strategies flexible enough to shape it according to the changes they’ll face in the future.
Traditional Advertising Mediums and Their Customers
The history of social media isn’t very long. We got introduced to social media largely by Facebook. Other platforms like Twitter, Instagram, Pinterest, and later Snapchat also played a large part. Facebook has approximately 2.85 Billion monthly active users. So, it’s natural that Facebook has become the main target of many social media agencies.
But it may vary depending on your services and your target audiences. If your social media agency thinks Snapchat has a bigger possibility of having potential clients than Facebook, then they may switch to Snapchat as their prime marketing target. That’s how advertising works in terms of deciding the main platform.
Customers and Advertisements
Currently, social media has a great influence on most of the users today. It doesn’t matter if your business has very few followers on social media, with a detailed and analyzed strategy, you can easily hit the top.
Customers are now exposed to advertisements on social media. They can also analyze what they want in their products or services. Potential customers can easily compare between you and your competitions to decide what’s best for them. We want to share some info that will help you understand how social media is involving customers with companies –
● Sales & Revenues – Around 52% of marketers think social media influences their sales and revenues. This number is increasing rapidly. To have growth in your sales, you should have a good influence in social media with your potential clients.
● Original Content – Companies share unique and original content on social media. If you share a piece of content that has never been shared before, people are more likely to be interested in that.
● Conversion Rate – Typically on Facebook, a 10% conversion rate is probably the highest. Other social media have a different benchmark when it comes to conversion rate.
Why Biz Topper?
Biz topper is a one-stop solution for every kind of problem regarding social media. Before spending in any social media agency you should consider the ROI. ROI means Return on Marketing Investment. Biz topper will ensure you the maximum ROI.
The money you spend on marketing should ring a bell. They will get you a very good amount of conversion rate and increased traffic.
Biz Topper has a very dedicated team with expert marketers and SEO experts that will provide you top-notch service at a very low price. They provide you an end-to-end service that is unique from other social media agencies.
Different Plans and Ideas
Biz Topper provides you with different plans that can be customized after researching the potential clients and competitors. Their effective marketing policies will surely help you to grow and get the most outcome from social media.
Providing Full-Stack Marketing
With the automated software provided by Biz Topper, you can easily track your growth in social media. Features like two-way texting, scheduling, pipeline make your every penny worth investing in marketing.
Biz Topper has a very cooperative team that will make sure to achieve what they promise you. It’s not about the numbers or the steps. It’s about the hunger to deliver. Their team has an amazing record of conversion rate in terms of ROI. This makes them different from others.
We didn’t find many negative reviews about them as our team researched. In contrast, there were quite a few reviews that praises them to their fullest.
So our final recommendation is that you should approach Biz Topper agency and contact them to know more about their services in detail.