Modern-day advertising is not merely aggressive posting on web spaces. If you wish to enhance your product or service reach to the public using digital promotion portals, you ought to start working smarter and not just harder.
A simple yet effective method that lets you render your product or service more visible in the network space is to employ Search Engine Optimization (SEO). Many companies accept this promotion strategy without really understanding what it can do for your company.
Therefore, to make the best of this complex tool for digital promotion, it is important to comprehend what it means and execute for your business.
What Does SEO Stand For?
Search engine optimization (SEO) is a cost-effective process of bringing viewers to your webpage in the most natural manner.
The USP of this range of methods and strategies is that with on-page and off-page tweaks to the material you put forth on your website, the search engine will automatically put it at the top when a client searches for related products or services. Maybe not right on the top, but at least on page 1 of the search results.
This method produces a greater impact because unlike paid advertisements that lead to search results showing your website, SEO employs algorithms to do the task for you, in the most cost-effective manner.
When your website content is optimized for SEO, a client who looks for a related product or services will see your website at the top. Thus the traffic generated will lead to more prospective clientele for your company.
How Does SEO Work?
When a person looks for something on a search engine like Google or Bing, he or she receives two types of search results – paid advertisements of related results and an organic list of websites which are unpaid for.
The closer a website’s information relates to the words a person types in the search bar, the better the probability that your website will be on top of the search results. This is exactly what search engine optimization does for you. Primarily, it helps you technically grasp your user’s search intent.
It strategically places commonly employed keywords in your webpage in a manner that it becomes easier for the search engine algorithms to identify your website as the most applicable for the searched material. Thus, putting your website on top of the search results, producing more clicks.
Client statistics show that only 25% of search engine users go beyond the first page of search engine results. So if you wish to be known, you can either pay for an advertisement or optimize your webpage for the search engine employing SEO.
There are numerous strategies and methods you can employ to optimize your webpage to be visible on the first page of the search engine result pages (SERP). Some of these can be implemented easily; others may require assistance from SEO service provider agencies or personnel.
No matter the reasons for choosing to do SEO, it is always more lucrative and yields better results than paid advertisements.
Why Is SEO Important For Your Webpage?
If you are still skeptical regarding the relevance of SEO for your company’s promotion strategy, these statistics will change your mind for sure-
- 95% of all client experiences commence with a cursory online exploration for the product or service.
- 50% of all information on search engine result pages is from unpaid websites. Paid searches only account for one-tenth of the entire results.
- Online search engine traffic results in 40% of revenue for most companies engaged in digital promotion.
- 80% of all purchases result from decisions made by clients after looking at the products online.
- 3.5 billion Google searches are made every day.
- Online product and service searches last for less than 60 seconds on an average.
- The top 3 web pages on a search engine results page lead to roughly 80% visits.
- The number one ranked webpage on a search engine results page will be clicked approximately 30 times more than the website ranked 10th.
- Around 80% of the people click on natural search results and do not pay attention to paid advertisements.
- Online search generates 300 times more traffic than social media.
This makes it clear that it is crucial to understand that premium-quality information and link development are the pivotal evaluators used by search engines like Google to grade websites. And therefore, SEO will yield high benefits for your business
How Can Your Company Benefit From SEO?
Novel promotion strategies brought forth day by day may cloud your opinions about the use of traditional digital promotion methods like SEO. While, for some of you, the skepticism arises from the lack of information about the benefits of this service.
Whatever the case, here are the major reasons your company can benefit monumentally from search engine optimization of content:
1. Long term benefits
SEO is a long-term process guaranteed to bring long-term benefits. On average, it may take about half a year for SEO results to be visible, especially in the case of competitive keywords.
Many companies who implement SEO strategy fail to see it through and give up when results do not show in a month or so. The longer a process like SEO is, superior the benefits. Many companies have stayed on top of the search engine results page for years due to their effective SEO policy.
This will generate stable revenue for the company for decades if executed diligently.
Unpaid search results have a maximum share of all online exploration results.
When you optimize for the major conglomerates of search engine companies like Google, you harp on the exponentially escalating traffic that these companies have annually. The volume of Google searches, for instance grows by 10% annually.
This implies that if your business is one amongst the top search results, with each year, your profits from virtual traffic will also increase exponentially.
2. SEO adds to the credibility of your enterprise
For clients, the top web pages on search engines like Google make the company trustworthy and credible. They may not realize it consciously, but clients tend to recall the top searches when doing further investigation for their purchase.
Your presence on the first page of search results translates into a vote of confidence for your clients. They come to believe that your enterprise is the most reliable and a force to reckon within the commercial market.
Building a client’s trust requires time, patience, effort, commitment, and a solid SEO strategy. The procedure may be slow, but the outcomes will always be worth it.
3. SEO adds to the client’s experience
Search engines also recognize your web pages based on the client experience you provide. Quality client experience in the form of easy navigation through the website, useful information for the clients, etc. increases the visibility of your business.
A key characteristic of SEO is to craft your webpage into a quality client experience. A carefully crafted webpage improves your company’s credibility and trustworthiness by rendering a fruitful experience for your potential clients.
A well-executed SEO strategy takes into consideration the importance of optimal client experience. This is a facility that most SEO agencies supply to your company.
They transform your virtual presence in such a manner that it pleases the client as well as leads to top placement on the search result pages.
4. Local SEO produces more income
51% of all internet traffic comes from mobile phones. This has amplified the relevance of local searches for producing virtual traffic to your website. This trend is especially relevant for small to medium businesses whose major area of focus is limited to a particular state or country.
If your company specializes in a local product or service, investing in local SEO will prove to be profitable.
What a local SEO does for your website is it crafts your content to be visible when your client does a local search for related products or services. It also optimizes your webpage to function efficiently on smartphones, which is a key requirement for a credible client experience.
The following statistics will prove the relevance of local SEO for you:
- 90% of clients who do local searches for products visit the stores within a day.
- 50% of all Google searches seek local information.
- More than 95% of clients identify a local store or business solely from the internet.
- About 60% of clients visit your store or get in touch if your website renders a smooth client experience on mobile phones.
- About 80% of location-based searches lead to an offline purchase.
5. SEO improves the influx of your intended viewers
33% of all people click on the first organic search result, while only 18% open the second one. You can imagine the rates at which these percentages dip, especially if your webpage is not optimized for the paying client.
SEO is a key strategy to ensure that the traffic you receive on your website translates to sales and profits.
It provides your company with target audience focused keyword research, website keyword optimization, text, video, image keyword placement, quality relevant authority links, interlinking, and constantly monitored SERP rankings.
This will ensure that the content and client experience stay relevant and useful for potential clients, translating into lucrative profits for your company.
Therefore, you can see that an effective SEO strategy can provide multiple benefits for the growth of your corporation. Having said that, implementing such a strategy may be difficult for advertising professionals who are untrained in this area.
This requires SEO specialists. There are multiple benefits of hiring or outsourcing your promotion needs to SEO specialists.
Why Consult SEO Specialists For Your Promotional Needs?
As simple as the process looks, SEO functions most effectively when implemented correctly. SEO specialists are trained to do this in the most excellent way possible.
Thus when you seek the services of SEO specialists, you can invest your energy in doing what you do best. And when you are busy expanding your profits, these specialists will ensure that your virtual presence is worthwhile.
Implementing the wrong SEO strategy out of layman’s knowledge can be counterproductive for your company’s growth. Companies specialized in SEO advertising procedures bring with them decades of experience and expert knowledge from the field.
When it is the case of SEO you can trust these experts to add significant worth to your company profits.
These companies specialize in a broad variety of areas that can give you full coverage and exposure to the virtual space. Some of these categories include SEO for video, mobile, e-commerce, content, enterprise, technical, etc.
They also ensure regular checks on the progress of the implemented SEO strategy so that your company can reap the profits when they arrive.
Further, there are certain benefits that only a trained SEO professional can deliver for your company. The selection of an ideal SEO agency for you will be contingent on the services that you wish to obtain from the service.
If you are a locally based company, an agency specialized in local and mobile SEO will be ideal for you. If you are a corporation aiming to expand your impact in the virtual space, an agency focused on e-commerce and Google SEO will be ideal.
SEO is the oldest golden promotion procedure there is that can render long term profits for your company if implemented meticulously. The range of methods and strategies under this scheme ensures that your company stays significant for your clients by making your websites more visible to them.
The selection of SEO techniques and policies largely depends on your business characteristics and your advertising goals. Agencies that provide these services are the best pick to ensure maximum gains from this advertising exercise.
This will guarantee that your company stays at the top of its game in all areas of promotion and profits. Thus, investing in the right agency and SEO services can go a long way in rendering long term profits, relevance, and credibility for your company in the market.
If you read this sentence I think you finished this article and got an idea of why SEO still matters for your business and why you must invest in this. So stop thinking & contact us now to become one step ahead among all of your competitors. Because we know how to bid your customer & get the best result. Contact Us.